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How to Self-Distribute Your Film

Updated: Jul 10, 2023



As an independent filmmaker, one of the most challenging tasks you will face is getting your film seen. Traditional distribution channels can be difficult to access, and even if you do manage to get your film distributed, the financial returns may not be enough. However, with the rise of digital distribution platforms, it is now possible to self-distribute your film and reach a global audience without the need for traditional distribution channels. In this blog post, we will look at some steps that independent filmmakers can take to self-distribute their films.

Step 1: Define Your Target Audience It's good to have a clear understanding of who your target audience is. This will help tailor your marketing efforts to reach the people who are most likely to be interested in your film. Think about the demographic that your film appeals to, as well as the genre and subject matter. Once you have a clear idea of your target audience, you can start to develop a marketing plan.

Step 2: Develop a Marketing Plan Marketing your film is crucial to its success. Without effective marketing, your film may go unnoticed, no matter how good it is. Your marketing plan should include a variety of strategies to reach your target audience, including social media, email marketing, press releases, and online advertising. You may also want to consider attending film festivals or creating a website for your film.

Step 3: Choose Your Distribution Platforms There are a variety of digital distribution platforms available for independent filmmakers, each with its own strengths and weaknesses.


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Step 4: Have a High-Quality Trailer Your trailer is one of the most important marketing tools you have. It should be short, engaging, and give viewers a sense of what your film is about. Make sure to include your film's title, a brief synopsis, and any awards or accolades your film has received. Your trailer should be available on your film's website, social media pages, and digital distribution platforms.

Step 5: Build Your Audience Once your film is available for distribution, it's time to start building your audience. Encourage your friends, family, and social media followers to watch and share your trailer. Reach out to film critics and bloggers for reviews and coverage. The more people who see your film and enjoy it, the more likely they are to recommend it to others.


Self-distributing your film as an independent filmmaker can be a challenging process, but it can also be incredibly rewarding. By defining your target audience, developing a marketing plan, choosing the right distribution platforms like iBossTV, creating a high-quality trailer, and building your audience, you can increase the visibility and profitability of your film. With persistence, creativity, and a little bit of luck, your film could become a hit and pave the way for your next project!


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